2 min read
The Secret Weapon Your Credit Union Needs: New Member Acquisition AI
Let’s face it—credit unions want to grow, but not all members are created equal. Some members become loyal advocates, actively using multiple...
Business Intelligence
2 min read
From Look-A-Like to Lifelong: Data-Driven Member Acquisition That Fuels Sustainable CU Growth
The following is an article written by Trellance’s Product Manager, Predictive Analytics, Avery Swiontek. It originally appeared on CUInsight.com....