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EDGE26: How AI-Driven Insights are Transforming Member Engagement

Daragh Fitzpatrick, SVP of Professional Services at Rise Analytics, joined CUBroadcast in the Studio Lounge to discuss key takeaways from his EDGE session, "Competing on Experience: How AI-Driven Insights Are Transforming Member Engagement."

During the conversation, Daragh explored how credit unions can leverage AI-powered insights to better understand member needs, deliver more personalized experiences, and strengthen relationships in an increasingly competitive market. He also shared perspectives on using AI as a tool to enhance human expertise, helping organizations make smarter decisions while continuing to provide the personalized service members expect.