Case Study

2.5 Times Better Performance with Rise Analytics' Next Best Product AI

To ensure they were utilizing the most effective marketing techniques, Centris Federal Credit Union decided to compare its current marketing solutions provider to Rise Analytics' Next Best Product AI.

Key Results at a Glance

• $100,000 net income for the life of the new Auto Loans
• $120,000 net income for the life fo the new HELOCs
• 2.5x Stronger Results compared to leading marketing solution provider

When Centris Credit Union decided it wanted to ensure it was utilizing the most effective marketing techniques, it elected to expand its partnership with Rise Analytics by comparing its Next Best Product AI to its current marketing solution provider. The results made it clear: Rise Analytics' Next Best Product AI produced stronger results and a greater number of new loans than the other leading marketing solution provider.