Case Study

Easy Data Monitoring, Faster Decision Making

Financial Center First Credit Union wanted a more accurate and efficient way to make decisions, ensuring they were able to be proactive, not reactive. With the help of Rise Analytics, they were able to implement real-time dashboards, enabling easy visualization of member data and driving smarter decisions. 

Key Results at a Glance

• Easy tracking for a new branch opening
• Simplified rate tracking
• Streamlined, consistent data reporting

In a side-by-side campaign, Rise Analytics outperformed Financial Center First Credit Union's traditional marketing approach by identifying members with the highest likelihood to open new deposit products. The group selected through Rise’s predictive modeling generated over $18.5 million in new deposits—$8.6 million of which came from certificates—and 70% of those who opened accounts were new to the product, demonstrating the power of personalized targeting to uncover untapped growth opportunities.