Case Study

Hyper-Targeted Campaigns Bring in $18M+ in New Deposits

Financial Center First Credit Union wanted to expand deposits - but not just through traditional broad marketing efforts. They needed a smarter, more targeted approach. Rise Analytics delivered just that - identifying high-propensity members and launching personalized, data-driven campaigns

Key Results at a Glance

• $18.5M in total new deposits
• $8.6M in new certificate balances
• 70% of conversions from members new to the product

In a side-by-side campaign, Rise Analytics outperformed Financial Center First Credit Union's traditional marketing approach by identifying members with the highest likelihood to open new deposit products. The group selected through Rise’s predictive modeling generated over $18.5 million in new deposits—$8.6 million of which came from certificates—and 70% of those who opened accounts were new to the product, demonstrating the power of personalized targeting to uncover untapped growth opportunities.