Case Study

Credit Union Achieves 11 Times More CD Growth

To combat the liquidity crunch, Michigan State University Federal Credit Union started a campaign to promote their certificate of deposit program. To achieve their goals, they partnered with Rise Analytics to utilize the Next Best Product AI.

Key Results at a Glance

• A/B testing of traditional selection models against the Rise Analytics Next Best Product AI
• How the Rise Analytics Predictive Analytics tool targets specific credit union members
• Suggestions for getting the most value from the Next Best Product AI

In a side-by-side comparison, Rise Analytics was able to uncover more opportunities for CD sales than MSUFCU’s traditional selection process. The result was the group selected by the Next Best Product AI opened 11 times more CDs than the group selected by MSUFCU, and brought in $7.4M in CDs.