Case Study

MSGCU Achieves an 8.3% Conversion Rate and Increases Recurring Card Usage

Learn how Michigan Schools and Government Credit Union partnered with Rise Analytics to drive habitual card usage, strengthens member engagement, and create new long-term interchange revenue opportunities through a targeted recurring payment campaign.  

Key Results at a Glance

• MSGCU exceeds typical benchmarks for targeted financial marketing campaigns
• Converted 1,401 members to recurring card usage
• Generated an estimated $47K - $129K in gross interchange income potential

Discover how MSGCU used data-driven member targeting and personalized incentives to turn occasional cardholders into loyal, recurring users. Download the full case study to see how Rise Analytics helped increase card utilization, grow interchange revenue, and strengthen primary financial institution relationships.