Case Study

Personalized Campaigns Drive $41M in Deposit Growth

California Coast Credit Union wanted to connect with members in a more relevant, personalized way—and drive real business results while doing it. With Rise Analytics, they launched a targeted outreach campaign based on predictive deposit modeling and saw immediate impact:

Key Results at a Glance

• $41M in deposit growth
• $5.2M in new checking balances
• 63% increase in engagement from personalized campaigns

In a data-driven campaign, Rise Analytics helped California Coast Credit Union identify and engage members most likely to grow their deposits - outperforming traditional targeting methods. Using predictive modeling and personalized messaging, Rise’s approach led to a 63% increase in campaign engagement and drove $41 million in total deposit growth, including $5.2 million in new checking balances and over $12 million in CDs.