Case Study

Decreased Marketing Spend, Increased ROI

California Coast Credit Union wanted to increase their ROI on their marketing projects by using data to create more targeted campaigns. Through Rise Analytics solutions, they were able to reduce marketing spend while increasing efficiency. 

Key Results at a Glance

• 30% increase in ROI
• Targeted, localized campaigns
• Development of a customized marketing dashboard 

In a data-driven campaign, Rise Analytics helped California Coast Credit Union identify and engage members most likely to grow their deposits - outperforming traditional targeting methods. Using predictive modeling and personalized messaging, Rise’s approach led to a 63% increase in campaign engagement and drove $41 million in total deposit growth, including $5.2 million in new checking balances and over $12 million in CDs.