How a Credit Union Saved Time and Improved Efficiency with Self-Serve Analytics

Background:
Overcoming Data Silos

Financial Center First Credit Union (Financial Center), a $880 million asset credit union with over 63,000 members, needed a more efficient way to access accurate data for decision-making and member promotion tracking. They partnered with Trellance to implement their Data Warehouse platform, providing daily data tracking and customizable dashboards for easy visualization of key performance metrics.

Opportunity:
Monitoring a New Branch and Aiding in Rate Planning

While the Data Warehouse enabled comprehensive tracking of Financial Center’s data, two specific projects benefitted from its customizable dashboards: monitoring the success of a new branch and planning ongoing rate 

“The entire organization is now using the dashboards to assess the daily business performance, and even our CEO is using these dashboards every day. When your CEO used to be a CIO, you have high expectations. We appreciate that Trellance has been with us every step of the way.”        Adrian Philips, AVP of Business Intelligence at Financial Center First Credit Union

Outcome:
Daily Tracking and Consistent Data Visualization

Before implementing the Data Warehouse, Financial Center reviewed data only once a month, often in inconsistent formats. Departments tracked information differently, relying on Excel spreadsheets or manual data transfers. The Data Warehouse centralized this data, providing a single, reliable source of truth and standardized reporting.

For the new branch, daily data allowed Financial Center to track new accounts and deposits as they came in, seeing $1 million in deposits within just one week. This rapid access to information was critical in assessing the branch’s success. 

In rate planning, the custom dashboard offered a clear view of Certificate maturities and where the funds went once cashed in. This insight helped Financial Center identify trends—such as member funds leaving for competitor institutions—and make timely rate adjustments to retain business.

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About Rise Analytics
Rise Analytics empowers credit unions with cutting-edge analytics, AI and machine learning to turn data into actionable strategies. With deep industry expertise and innovative data solutions, Rise Analytics helps credit unions make smarter decisions, drive meaningful outcomes and achieve long-term success. Their powerful combination of technology and advisory services ensures insight leads to impact. Learn more at RiseAnalytics.com